Keto vs Macro: Which is superior?

There are hundreds of dietary alternatives out there. From Paleo dieters to Atkins followers, all promise weight loss and a wholesome lifestyle. Any nutritional coach worth their salt knows what makes them all work: Caloric deficit. Any regime that creates a caloric deficit will result in fat loss. However, this does not mean that all […]

Do I Add Back Calories I Burn During Exercise?

This is one of those questions we get every day. “Should I add calories that I burn during exercise back to my total”. While I can see why this is tempting, the answer is a firm, absolutely not! Here’s Why: If you used the IIFYM calculator to get your macros, you already counted the calories […]

What is Total Daily Energy Expenditure Calculator (TDEE)?

What is TDEE? TDEE is an acronym for Total Daily Energy Expenditure. It represents an estimated total of the calories your body burns for energy each day. TDEE is an essential factor if you are trying to lose weight or gain weight because the two are basically about the deficit between your calorie intake and […]

You Can Eat It… If It Fits Your Macros

First, a quick history of If It Fits Your Macros. For those of you who don’t know already (which is more people than you may think, so you’re not alone if you don’t!) IIFYM is an acronym for “If It Fits Your Macros”. Back in the day, bodybuilders used to eat canned tuna, egg whites, […]

What is the best way to start IIFYM after a low carb diet?

Switching from a low carb diet or keto to flexible dieting can be a bit tricky. Not due to IIFYM mind you, but due to the fact that when eating such a low carb diet, your body has been trained to perform a certain way. Once you start adding carbs back into your diet, your […]

Should I subtract fiber from carbs?

When it comes to IIFYM and fiber, there is no additional math. With IIFYM and weight loss, we base everything off of the gross amount of carbohydrates, not net carbs. Losing weight is all about the gross amount of food we eat, which is why there’s no reason to subtract fiber from carbs. So, when […]

What do I do if I hit my macros but have left over calories?

I founded in 2011 specifically to show people a new way of weight loss. Not just a weight loss diet but a fat burning program that is centered around rapid fat loss while eating the foods you love. First with the introduction of our macronutrient calculator and then a few years later when we […]

Why does the Flexible Dieting macro calculator tell me to eat so many calories?

The numbers that the IIFYM macro calculator spits out are based on the numbers you input for your body and energy levels. Most people think these numbers are high for one of two reasons: 1. They really have no idea of how many calories they consume daily because they have never accurately tracked their calories or […]

Is it true that vegetables are a “free food” and don’t need to be tracked?

Do I count vegetables in my macros or are they free calories? Out of the 200 emails, we get every day, this question is asked probably 5 times. Having helped over 25k clients per year lose weight with our macro diet plan, I can’t even count the number of times this fat burning question comes up. […]

Is Cardio Necessary For Fat Loss?

When most people think of fat loss, the first thing that comes to mind is endless hours of walking on a treadmill. Articles in popular magazines have advocated aerobic training in the so-called, “fat burning zone” over and over again, making it seem impossible to lose fat any other way. Although there is some truth to the notion that […]