Do I Add Back Calories I Burn During Exercise?

This is one of those questions we get every day. “Should I add calories that I burn during exercise back to my total”. While I can see why this is tempting, the answer is a firm, absolutely not! Here’s Why: If you used the IIFYM calculator to get your macros, you already counted the calories […]

Why Does IIFYM Give So Many Calories?

At the time this article was published, the our macro coaches have helped over 15k clients burn fat and lose weight while eating foods they love. Most of our clients come to us by way of our weight loss Macro Calculator, which is used over 8k times per day (just over 14 million times since […]

Dispelling the Myth That IIFYM is Poor for Your Overall Health

Clean Eater: “IIFYM is all about eating junk food.” Strict Meal Plan Dieter: “IIFYM diet isn’t as good as a meal plan.” Let us ask you a question… Are you tired of hearing the above statements? Are you sick and tired of hearing that an IIFYM diet is poor for your overall health? I know […]

Meal Prep: The ‘Why’ And ‘How To’

Counting macros. It’s saved your diet, your body composition goals, and your sanity. Yet, sometimes, it can get time-consuming. There’s a reason we have so many fast food options. It’s easy, cheap, and convenient; not to mention easy to throw you off your diet plan. With that said, the growing popularity of bodybuilding and competing, […]

What is IIFYM (If It Fits Your Macros)?

What is IIFYM? An Introduction to If It Fits Your Macros IIFYM is a diet plan that stands for If It Fits Your Macros. It helps users lose weight by tracking macronutrients (protein, fat, and carbohydrates) without restricting food choices. Macros are the only place calories come from so by hitting macros, users inherently hit weight loss […]

You Can Eat It… If It Fits Your Macros

First, a quick history of If It Fits Your Macros. For those of you who don’t know already (which is more people than you may think, so you’re not alone if you don’t!) IIFYM is an acronym for “If It Fits Your Macros”. Back in the day, bodybuilders used to eat canned tuna, egg whites, […]

Eating Clean vs Knowing WTF You Are Doing

Clean eating is dead and for good reason.If you ask 100 different people what exactly “clean eating” is, you will likely get 100 different answers. On the far left side of the debate, you will find those that say that “clean food” is a myth, a term used by ignorant dieters that simply do not […]

The Top 10 IIFYM.com Posts

These are our top posts from the absolute beginning. This isn’t about our personal favorites, this is about the posts our audience appreciated the most. The ones that were the most insightful and useful to everyone who follows and continues to support us. On that note, we are beyond grateful to all of our readers, […]

IIFYM Under A Microscope: Before and After Results

Right up there with fasted vs fed cardio, there are few more polarizing debates than the IIFYM vs. Clean Eating debate argued endlessly over the last 5-6 years within the fitness industry. Broccoli versus brownies, pasta versus pastries- choose a side and prepare to fight for it to the bitter (or sweet if you chose […]

The Reverse Diet Survival Guide

Months have passed, you’ve mustered up thousands of steps on the treadmill, uttered plenty of prayers before stepping on the bathroom scale for those weekly check-ins, and ran every calculation possible in the IIFYM calculator. You’ve upgraded your Instagram selfie game and reached the dieting goal you set prior to stepping on a bodybuilding stage […]