Clarissa
A 16-week online coaching program with personalized macros, weekly adjustments, accountability, and a clear fat-loss strategy built around your real life.
People come to me all the time looking for the perfect macro formula. They run my Macro Calculator again, change their carbs, raise their protein, add cardio, remove cardio, change meal timing, and start wondering whether age, hormones, stress, sleep, or something else is stopping them from making progress.
Those questions can matter, but constantly changing the plan creates another problem: you never follow one strategy long enough to learn whether it’s actually working.
The people who get lean and stay lean usually aren’t the people who know the most about dieting. They’re the people who follow a sound strategy consistently, collect useful data, and make adjustments when the data actually calls for them. That’s where weight loss coaching becomes valuable.
My name is Anthony Collova. I founded IIFYM.com and built the original IIFYM Macro Calculator in 2012. Since then, millions of people have used the calculators I’ve built to estimate their calories and macros. But a calculator can only give you a starting point.
When we work together, I look at your dieting history, current intake, activity, training, sleep, stress, schedule, food preferences, eating patterns, health considerations, previous attempts to lose weight, and the habits that keep getting in the way. Then we build the strategy around your actual life.
Your starting macros give us a baseline. From there, we watch what happens, review your progress, and make adjustments based on real information instead of panic, frustration, or one bad weigh-in. You don’t have to spend every week wondering whether you should eat less, move more, change your carbs, or start over. That’s my job.
This isn’t a rigid meal plan. I don’t want you eating the same six foods every day for four months. I want you to understand how to build meals, eat at restaurants, travel, handle weekends, and make food choices that work with your goals.
Your coaching plan is built around personalized calories and macros, but the strategy can change as your body and progress change. Depending on your needs, that may include weekly macro adjustments, refeeds, higher-carb days, diet breaks, activity adjustments, restaurant and travel strategies, progress tracking, and a structured transition back to maintenance.
The point isn’t to make dieting more complicated. The point is to make the process clear enough that you stop guessing.
Clarissa
IIFYM made me realize that healthy eating doesn't have to be boring. It's been a delicious journey, and I've never felt better! 🥦🍔🍰
Knowing what to do and consistently doing it are two different problems. Most people don’t stop making progress because they suddenly forgot that calories matter. They get frustrated, tired, distracted, impatient, or uncertain about what the data means.
Online weight loss coaching gives you someone who can look at the full picture and help you decide what actually needs to change. You get structure, accountability, feedback, and a clear decision-making process. When the plan needs to change, we change it for a reason. When it doesn’t, we stay the course.
You’ll know what the plan is, what we’re watching, and why we’re making each adjustment.
This program works best for people who already understand that weight loss takes effort and consistency, but want more guidance than a calculator or self-guided plan can provide.
This probably isn’t the right fit if you’re looking for a quick fix, a restrictive meal plan, or a new strategy every few days. It also won’t work well if you want coaching without being willing to follow the coaching.
The program works best for people who are willing to communicate, follow the plan, and make adjustments based on results rather than emotion.
I’ve spent more than a decade working with macros, calculators, fat loss, and real people trying to change their bodies. I created IIFYM.com because I believed people deserved something better than rigid dieting.
I’ve watched millions of people calculate their macros, and I’ve also watched people make the same mistake over and over. They assume one more calculator, one more adjustment, one more diet, or one more piece of information will finally solve the problem.
Sometimes better numbers are the answer. Sometimes better execution is the answer. Sometimes you need someone experienced enough to know which one you’re dealing with. That’s the role I take on when I coach you.
The obvious goal is weight loss, but I also want you to reach the point where nutrition stops feeling confusing. You should know how to plan meals, understand portions, eat at restaurants, recover from an imperfect weekend, and recognize when something actually needs to change.
You should understand your own habits better, trust the process more, and have a clear strategy for what happens after the fat-loss phase ends.
A weight loss coach helps you build a realistic strategy, monitor progress, identify problems, make adjustments when needed, and stay accountable when real life interferes. In my program, we use personalized macros and your real-world progress to guide those decisions.
Yes. The entire program is handled online, so you can participate regardless of where you live. Coaching calls, progress reviews, support, and adjustments are all handled remotely.
Yes. This program uses macro tracking because it gives us measurable information about your nutrition and makes adjustments more precise. You don’t need to hit every number perfectly every day, but you do need to track consistently enough for us to make good decisions.
No. I don’t use rigid meal plans as the foundation of the program. I want you to learn how to build meals and make food choices that fit your targets and your lifestyle.
Macro coaching focuses specifically on calories, protein, carbohydrates, and fats. Weight loss coaching is broader. It includes strategy, accountability, progress reviews, adjustments, habits, problem-solving, and the decisions that keep the plan moving forward. My program combines both.
There’s no automatic schedule. Your macros change when your progress and data give us a reason to change them.
This is a higher-support coaching program, so it requires a larger investment than a DIY calculator or self-guided program. The application helps me understand what level of support you need and whether the program is a good fit before we discuss your options.
If you’re ready for personalized online weight loss coaching, macro adjustments, accountability, and a clear plan for reaching your goal, fill out the application.
I’ll review it personally. If I don’t think I can help you, I’ll tell you. If I think we’re a good fit, the application page will walk you through the next step.