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IIFYM is a diet plan that stands for If It Fits Your Macros. It helps users lose weight by tracking macronutrients (protein, fat, and carbohydrates) without restricting food choices. Macros are the only place calories come from so by hitting macros, users inherently hit weight loss calories. Our clients report the IIFYM is the easiest and most sustainable weight loss plan they have ever followed. Many tell us that they don’t even feel like they are dieting, due to a large number of calories we often give them.

Do you need more information?

In these articles, I am going to explain the ins and outs of IIFYM so that you have a full understanding of what you need to do to reach your weight loss goals in the shortest time possible while eating the foods you love.

In case you didn’t know it, you are on the worlds only authority for IIFYM and flexible dieting. IIFYM.com. We started the trend and blew it up to what it is now. Over 30k people visit our site every day with zero advertising. Why? Like you, they have heard how thousands of people have lost weight without giving up the foods they love.

They are hungry to lose weight while eating the foods they love and they are tired of fad diets that leave them hungry, tired and overwhelmed.

IIFYM fixes that issue.