How to Tell If You’re Skinny Fat, and How to Beat It

There is a mountain of information and advice out there for people who feel they are overweight and for people who feel they are underweight. Perhaps you weigh yourself and seem to be at an acceptable weight, but simply aren’t happy with how you look and feel. This may be a sign that you have […]
It’s Time to Ditch These Fad Diets in 2020

We know it takes a lot of hard work and dedication to lose weight. Many people are often tempted to speed up the weight loss process through the latest dieting craze. But dieting doesn’t need to be a miserable experience where you undertake extreme measures that deprive you of calories and eliminate specific food groups […]
Why You Should Follow A Personalized Meal Plan

Are you trying to lose weight but feel confused about what foods fit your macros? It can seem very overwhelming at first, when you’re on your own trying to figure out exactly what to eat, how often, how much, and how to even cook such meals – especially with all the conflicting information available in […]
A Sneak Peek At Our IIFYM Meal Plan Recipes…

Why the IIFYM Meal Plan is the Key to Stress-Free Eating One of the most requested services we’ve gotten at IIFYM is for meal plans. Meal plans take the hassle and guesswork out of meeting your macro requirements. Our philosophy is that you can eat whatever you want, If It Fits Your Macros. Our Blueprint […]
10 Snacks You Think are Healthy… But Aren’t

10 Snacks That Are Not Healthy Health foods have come a long way over the last few years. When it first became “trendy” to buy healthy foods, the pre-packaged products available on the shelves seemed revolutionary. But times have changed and we’ve since learned that many of those snacks deemed healthy are actually secret sugar […]
8 Habits That Are Sabotaging Your Weight Loss

It can be frustrating and distressing to feel you’re doing everything right but still not making progress. The weight loss journey is always going to be a challenge, but there are some easy to fix habits that may be affecting your progress more than you think. These bad habits sneak into your routine without you […]
Top 5 Post-Lockdown Fitness Trends

COVID-19 has changed the way we workout. Google searches for terms like “home workouts”, “home gym equipment”, and “HIIT workouts” surged throughout lockdown across the world. This pandemic has forced trainers and dietitians to change the way they interact with their clients, meaning virtual health and fitness has never been better. Companies offering digital, “business-in-a-box” […]
These Incredible IIFYM Transformations Will Shock You!

Let’s be real here, losing weight is HARD! Staying motivated can be a real challenge, and if you’re anything like us, there will be times when you just hit a wall and want to throw in the towel. It’s in those moments that it’s most important to remember your goals and stick with it! If […]
How to Plan Your Meals to Fit Your Macros

Planning your meals can feel overwhelming and downright confusing at times, in terms of measuring caloric intake and ensuring nutritional balance to build muscle and burn fat, especially when you’ve got specific targets to hit. Fortunately, macro diets are flexible and stress-free because they are not traditional dietary regimes but systems that help you manage […]