Should I Subtract Fiber From Carbs?

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When it comes to IIFYM and fiber, there is no additional math. With IIFYM and weight loss, we base everything off of the gross amount of carbohydrates, not net carbs. Losing weight is all about the gross amount of food we eat, which is why there’s no reason to subtract fiber from carbs. So, when […]

Tracking Macros While Dining Out: The 3 Best Approaches

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Dining Out, If It Fits Your Macros Style You’ve just been invited out to dinner with your friends on a Friday night and immediately feel some excitement at the thought. Soon after, however, anxiety sets in. What about your macros? You do after all have fat loss goals! The great part about IIFYM and the […]

Interviews DR. Layne Norton, PhD

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IIFYM: First off, thanks for giving IIFYM.com this interview, Layne. As a former client of yours, I know how busy you are, so I appreciate you taking the time to talk with me, and our members. I am sure that most of our bodybuilding members know who you are, but for those of our readers that […]

How Much Protein Is Enough With IIFYM?

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One question that many of our clients often ask us as they get started on the IIFYM diet approach is, ‘how much protein do I need?’ When reading about protein, you’ll hear recommendations all over the map. Some diets have you eating as much as 1.5-2 grams of protein per pound of body weight while […]

Should I Limit Fruit Or Dairy Products While Doing IIFYM?

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No, is the simple and short answer here. Unless you have an intolerance (autoimmune disease), allergy to certain products or dietary preference, there’s no reason to limit yourself here. Dairy products and fruit aren’t the culprits that cause fat gain. The Proven Reason Fat Gain Occurs It’s the overconsumption of calories, so if you’re consistently […]

Are You Satisfied When You Diet?

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1. Are You “Satisfied” During Dieting? “In all pleasure there is satiety.” – George HakewillSatiety means to feel satiated, or, in simple terms, full or satisfied. So, with that in mind, can you relate to the above quote? We sure hope you’re nodding and saying yes. When you think about it, isn’t life more enjoyable […]

What’s The Bmr Formula? Can You Lose Weight By Eating Your BMR?

A top-down view of healthy food items including salmon, avocado, eggs, and nuts on a white wooden surface next to a digital kitchen scale. A central white banner displays the text "BMR Formula" in navy blue and orange, with the IIFYM logo in the top left corner.

This Is How To Work Out Your BMR, And Then How To Understand And Utilize That Information What Is the Definition of Basal Metabolic Rate (BMR)? Basal metabolic rate, or BMR, is the measurement of an organism’s energy expenditure when at rest. To put that in more simple everyday terms, your BMR is, in essence, […]

Why Does IIFYM Give So Many Calories?

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At the time this article was published, the our macro coaches have helped over 15k clients burn fat and lose weight while eating foods they love. Most of our clients come to us by way of our weight loss Macro Calculator, which is used over 8k times per day (just over 14 million times since […]

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