Keto vs Macro: Which Is Superior?

A top-down view of a slice of toasted artisanal bread topped with perfectly sliced green avocado, three soft-boiled egg halves, and a sprinkle of seeds and black pepper.

There are hundreds of dietary alternatives out there. From Paleo dieters to Atkins followers, all promise weight loss and a wholesome lifestyle. Any nutritional coach worth their salt knows what makes them all work: Caloric deficit. Any regime that creates a caloric deficit will result in fat loss. However, this does not mean that all […]

How To Count Your Macros | Using the Macro Calculator for Weight Loss

A green background graphic featuring three plates representing proteins (steak), carbohydrates (pasta and rice), and fats (avocado and nuts), with the text "How to Count Your Macros" and the IIFYM logo.

Counting calories can be a truly effective means of losing weight. However, it can get tedious quickly. Tracking your macros is another way to go about it, and this can still help you lose weight, gain muscle, and have more energy. It’s also a lot simpler because you focus on macronutrients, which are protein, fat, […]

How Do I Exchange My Macros?

A colorful flat lay featuring four healthy Mexican-inspired dishes on a pastel-striped wooden table. It includes two grain bowls with avocado and corn, a chickpea salad bowl, and three black bean tacos with lime wedges.

For those who want to eat more of a certain macronutrient in lieu of another. For instance, a person with diabetes who prefers to eat fewer carbs than allotted and wants to increase their protein and/or fat intake. This is how you exchange your macronutrients. Protein and carbs are a 1:1 ratio with both equaling 4 […]

What Is The TDEE Formula & How is it Related To BMR?

A close-up of a person's hands using a tablet to navigate a health and fitness tracking application on a wooden table in a brightly lit room.

The TDEE formula has recently gained a lot of traction online, and within the weight-loss industry as the most scientific and accurate strategy to lose weight. Regarded by many as a more refined method than merely counting calories, it could be the solution you have been looking for to finally help you shed those excess […]

10 Tips to Keep Fat Intake Low and Consistently Hit Your Macros

healthy balanced meal with grilled chicken salad smoothie fruits and fresh vegetables

You’ve just received your initial macro numbers from the macro calculator on the IIFYM website and are ready to get started with your weight loss diet plan. After a few days, you notice that you are consistently hitting your protein and carbohydrate numbers, eating a greater variety of foods than ever before; however, your fat intake […]

You Can Eat It… If It Fits Your Macros

A variety of colorful donuts including chocolate glazed with sprinkles and white frosting with chocolate curls, arranged on a black wire cooling rack against a vibrant pink background.

First, a quick history of If It Fits Your Macros. For those of you who don’t know already (which is more people than you may think, so you’re not alone if you don’t!) IIFYM is an acronym for “If It Fits Your Macros”. Back in the day, bodybuilders used to eat canned tuna, egg whites, […]

What is the best way to start IIFYM after a low carb diet?

A vibrant meal bowl featuring a center of cooked grains surrounded by sliced grilled protein, fresh greens, cherry tomatoes, carrots, olives, and zucchini.

Switching from a low carb diet or keto to flexible dieting can be a bit tricky. Not due to IIFYM mind you, but due to the fact that when eating such a low carb diet, your body has been trained to perform a certain way. Once you start adding carbs back into your diet, your […]

Can I Follow IIFYM if I have a medical restriction such as PCOS, Diabetes?

Infographic on exercising with health conditions, featuring diabetes, high blood pressure, thyroid issues, and arthritis.

We’ve had thousands of clients with medical restrictions. Counting macros isn’t just for those with a clean bill of health. Macro nutrients make up everything that you consume. The nutrients your body needs don’t change due to your medical dietary restriction. You’ll just need to pay closer attention to what and how much you’re consuming […]

Breastfeeding Nutrition – IIFYM Mommies & Fat Loss Macros

A smiling woman with long brown hair wearing a white sweater, tenderly cradling a sleeping newborn baby in her arms.

You just brought a new baby girl or boy into the world and couldn’t be happier. At this stage, you’re probably making the decision (or made it long before you gave birth)  whether to start breastfeeding or not. Breastfeeding, if you are able to, is usually always a wise decision as there are a number […]

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