Understanding BMR & TDEE Calculator – What is the difference?

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Understanding The BMR Calculator On a mission to get lean? Want to pack on pounds of muscle mass? Trying to master your body composition and succeed with your fat loss goals?It is no secret that IIFYM.com is the authority on flexible dieting. We help people burn fat and build muscle at an alarming rate. Our […]

Dispelling the Myth That IIFYM is Poor for Your Overall Health

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Clean Eater: “IIFYM is all about eating junk food.” Strict Meal Plan Dieter: “IIFYM diet isn’t as good as a meal plan.” Let us ask you a question… Are you tired of hearing the above statements? Are you sick and tired of hearing that an IIFYM diet is poor for your overall health? I know […]

How Much Sugar Can I Eat A Day With IIFYM?

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How Much Sugar Can I Have On The If It Fits Your Macros Diet Out of the 150k+ clients, our macro coaches have worked with over the years, the question of “How Much Sugar Can I Eat” comes up the most. I personally answer this question in our Accountability Group Coaching  calls at more times than I […]

How To Calculate BMR (Basal Metabolic Rate)

what is bmr basal metabolic rate

What BMR Means and How To Understand It Definition. Basal metabolic rate, or BMR, is the measurement of an organism’s energy expenditure when at rest. In other words, when you’re at rest, not digesting any food and at a comfortable temperature. BMR is the amount of energy it takes for your body to maintain a […]

Total Daily Energy Expenditure

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Are you desperate to lose weight, but unsure of where to start? Perhaps you are continually dabbling with different diets, and rather than losing weight, you have ended up gaining a few pounds and becoming even more frustrated. The basic theory of dieting always seems so simple, eat fewer calories than your body requires, but […]

What is IIFYM (If It Fits Your Macros)?

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What is IIFYM? An Introduction to If It Fits Your Macros IIFYM is a diet plan that stands for If It Fits Your Macros. It helps users lose weight by tracking macronutrients (protein, fat, and carbohydrates) without restricting food choices. Macros are the only place calories come from, so by hitting macros, users inherently hit […]

IIFYM Under A Microscope: Before and After Results

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Right up there with fasted vs fed cardio, there are few more polarizing debates than the IIFYM vs. Clean Eating debate argued endlessly over the last 5-6 years within the fitness industry. Broccoli versus brownies, pasta versus pastries- choose a side and prepare to fight for it to the bitter (or sweet if you chose […]

Your Complete Guide To IIFYM Carb Cycling

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What if I told you that you could feast on an abundance of carbs – enjoying a large plate of pasta, a stack of pancakes, or a large bowl of your favorite low-fat frozen yogurt all without packing on any fat? In fact, you would lose fat. Before moving forward, if you haven’t gotten your […]

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