Is it true that vegetables are a “free food” and don’t need to be tracked?

Do I count vegetables in my macros or are they free calories? Out of the 200 emails, we get every day, this question is asked probably 5 times. Having helped over 25k clients per year lose weight with our macro diet plan, I can’t even count the number of times this fat burning question comes up. […]
When Is It Time To Fire Your Personal Trainer

If you’ve been following along with the IIFYM approach to shed fat, build muscle, and achieve a better body (if not, here’s the IIFYM macro calculator) chances are, you’ve been working hard in the gym as well. You likely have hired a personal trainer and have been going at it at least three times per […]
What Is Body Mass Index and Why Is it Important?

BMIs and Celebrities With plenty of cash to hire personal trainers and private chefs, Hollywood celebs can easily achieve health and wellness. But if you judge celebrities’ fitness only by BMI, or body mass index, the numbers can be a bit confusing. BMI is basically a screening tool that indicates whether a person is underweight […]
Is An Exercise Routine Necessary to Lose Fat?

There’s been a lot of discussion in the community recently. The answer is clear: No, you don’t need an exercise routine to begin your weight loss journey. But there’s more to the story. Although voluntary activity such as cardio and/or resistance training has health benefits and raises your energy expenditure, it’s not needed to lose […]
How Much Protein Do I Need To Retain Muscle While In a Calorie Deficit?

This is one of the most loaded questions in regards to flexible dieting. It feels as though new research comes out constantly pertaining to this. Yet, we had an article written which outlines how much protein is enough while in a calorie deficit. We base it on lean body mass rather than body weight which is […]
What Should I Do When I Hit a Weight Loss Plateau?

This question is paramount to being successful while flexible dieting. We had a great piece created for this reason, here are the steps to go through and questions you should be asking: Here’s how to break out of a fat loss plateau. There are about 7 different actionable steps to take after a fat loss […]
“Everyone is different”: The Lazy Person’s Excuse for Dieting and Exercising but Not Losing Weight

How many of you at one time or another have used this excuse for not seeing change? Stop trying to be a unicorn…
The Best Post-Workout Supplements for Growth & Recovery

The Best Post-Workout Supplements for Growth & Recovery You’ve been consistent with your training and your diet, training hard and pushing your body to the limit. Your pre-workout supplementation is covered, ensuring your body is primed to push some heavy weight. As you walk out of the gym with another workout conquered, it’s time to provide […]
Pre-Workout Supplements: 6 Side Effects and How To Avoid Them

Before getting started, IIFYM would like to point out that pre-workout supplements are not for everyone and can have serious side effects to your overall health if not used as directed. IIFYM recommends that you consult with your doctor before using any pre-workout supplements. Also, IIFYM does not support the use of pre-workout supplements to […]