Dynamic Stretching Advantages and How to Apply Them

A silhouette of a woman standing in shallow water on a beach at sunset, with her arms raised wide toward a bright orange sun reflecting on the ocean.

We all know how important stretching is. It’s been preached about for decades. We all can remember the days of being in school and having gym teachers and coaches running us all through stretches. Unfortunately, in those days it was primarily static stretches and not dynamic stretching. People are used to the normal static stretches […]

How Much Protein Is Enough With IIFYM?

people sharing meal with variety of foods pizza salad grilled chicken and snacks

One question that many of our clients often ask us as they get started on the IIFYM diet approach is, ‘how much protein do I need?’ When reading about protein, you’ll hear recommendations all over the map. Some diets have you eating as much as 1.5-2 grams of protein per pound of body weight while […]

Should I Limit Fruit Or Dairy Products While Doing IIFYM?

A colorful top-down flat lay of various sliced fruits including grapefruits, oranges, kiwi, blueberries, strawberries, and a hollowed-out pineapple filled with berries on a wooden surface.

No, is the simple and short answer here. Unless you have an intolerance (autoimmune disease), allergy to certain products or dietary preference, there’s no reason to limit yourself here. Dairy products and fruit aren’t the culprits that cause fat gain. The Proven Reason Fat Gain Occurs It’s the overconsumption of calories, so if you’re consistently […]

ALTIUS: The Best Pre-Workout Supplement Ever Created?

Close-up of a muscular man pouring a scoop of white protein powder into a shaker bottle, with his defined abdominal muscles visible in the blurred background.

1. The Best Pre-Workout Supplement Ever Created? ALTIUS The human body is a marvel of engineering. It can be conditioned for strength, speed and endurance. It can build muscle and burn fat. Getting the most from your workout is a key factor when it comes to getting bigger, stronger and faster. Jacked Factory’s ALTIUS Pre-Workout […]

What’s The Bmr Formula? Can You Lose Weight By Eating Your BMR?

A top-down view of healthy food items including salmon, avocado, eggs, and nuts on a white wooden surface next to a digital kitchen scale. A central white banner displays the text "BMR Formula" in navy blue and orange, with the IIFYM logo in the top left corner.

This Is How To Work Out Your BMR, And Then How To Understand And Utilize That Information What Is the Definition of Basal Metabolic Rate (BMR)? Basal metabolic rate, or BMR, is the measurement of an organism’s energy expenditure when at rest. To put that in more simple everyday terms, your BMR is, in essence, […]

Gain Muscle and Lose Fat: Can You Accomplish Both Simultaneously?

A muscular male athlete sitting on a gym bench, holding two heavy dumbbells on his laps while preparing for a shoulder or chest press exercise.

Who doesn’t want to get jacked and shredded? But the age-old question always seems to be, can you gain muscle and lose fat at the same time? Why not? Gain muscle and lose fat FTW! It can be done said all the old school bro-science magazines! See any of them around anymore? Nope. IIFYM has […]

Acne – Clearing Up The Issue Once & For All

acne – clearing up the issue once for all

If you’re like me, you care about how you look. The better I look, the better I feel, so I make it a point to keep up with my appearance. I exercise, eat right, dress well, shave, wax my eyebrows and get manicures and pedicures weekly (yeah.. I’m that guy). Regardless of your regimen, everyone […]

Orthorexia Nervosa: The Dark Side of Dieting

orthorexia nervosa the dark side of dieting

The first documented dieting book for weight loss was published over 150 years ago, called “The Banting Diet: Letter of Corpulence” (1). It starts out by referring to obesity as the most parasitic phenomenon of humanity (1). This was at a time when obesity wasn’t understood or even thought of as an issue. Banting was […]

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