Keto vs Macro: Which Is Superior?

There are hundreds of dietary alternatives out there. From Paleo dieters to Atkins followers, all promise weight loss and a wholesome lifestyle. Any nutritional coach worth their salt knows what makes them all work: Caloric deficit. Any regime that creates a caloric deficit will result in fat loss. However, this does not mean that all […]
Why Most Coaches Cannot Train Natural Lifters

Why Most Coaches Cannot Train Natural Lifters and/or Non-Elites EfficientlyArticle by Russell Taylor of Taylored Physiques The reason I wrote this article is the countless emails I received from many women (and some men) who were, basically, broken physically and psychologically due to excessive volume. Their coaches also assert that there is no way that lower […]
How To Count Your Macros | Using the Macro Calculator for Weight Loss

Counting calories can be a truly effective means of losing weight. However, it can get tedious quickly. Tracking your macros is another way to go about it, and this can still help you lose weight, gain muscle, and have more energy. It’s also a lot simpler because you focus on macronutrients, which are protein, fat, […]
BMR vs RMR | Here’s Your Answer!
What is BMR (Basal Metabolic Rate)? Your body needs energy in the form of calories to function normally. Each minute of every day, your body is performing life-sustaining activities. You have to breathe, blink, circulate blood, control body temperature, grow new cells, support brain and nerve activity and contract muscles. The amount of energy (in […]
What Is The TDEE Formula & How is it Related To BMR?
The TDEE formula has recently gained a lot of traction online, and within the weight-loss industry as the most scientific and accurate strategy to lose weight. Regarded by many as a more refined method than merely counting calories, it could be the solution you have been looking for to finally help you shed those excess […]
10 Tips to Keep Fat Intake Low and Consistently Hit Your Macros

You’ve just received your initial macro numbers from the macro calculator on the IIFYM website and are ready to get started with your weight loss diet plan. After a few days, you notice that you are consistently hitting your protein and carbohydrate numbers, eating a greater variety of foods than ever before; however, your fat intake […]
Macros Matter But Calories Are King

We are all about macronutrients at IIFYM, but here’s why you shouldn’t ignore controlling calories.
Counting Macros: Here are the ‘Should Ask Questions’

Ah, welcome to the world of counting macros. It can be daunting with so much information out there, but with time, counting macros can be easy. With that said here are the questions you should be asking in regards to counting macros: (*Before starting any new diet plan, please consult your physician.) How Do I […]
What do I do if I hit my macros but have left over calories?

I founded IIFYM.com in 2011 specifically to show people a new way of weight loss. Not just a weight loss diet but a fat burning program that is centered around rapid fat loss while eating the foods you love. First with the introduction of our macronutrient calculator and then a few years later when we […]