Organic Food vs Conventional Food – Which One Bro?
“Time to put on your grown up hats and make a decision.” Please tell me you have heard this saying before? If not, let me try another one such as “quit complaining and just make a decision already?” If you haven’t heard this then you’ve been living under a rock. All kidding aside, this whole […]
Should I Subtract Fiber From Carbs?
When it comes to IIFYM and fiber, there is no additional math. With IIFYM and weight loss, we base everything off of the gross amount of carbohydrates, not net carbs. Losing weight is all about the gross amount of food we eat, which is why there’s no reason to subtract fiber from carbs. So, when […]
The No-Excuse At-Home Resistance Band Workout
I know what you’re thinking… “Matt, I lift free weights – heavy ones at that. Why would I do or even consider a resistance band workout?” Well, for many reasons actually. People like to downplay a resistance band workout or utilizing resistance band exercises in their training as if it’s worthless – it’s not. And […]
Do I Add Back Calories I Burn During Exercise?
This is one of those questions we get every day. “Should I add calories that I burn during exercise back to my total”. While I can see why this is tempting, the answer is a firm, absolutely not! Here’s Why: If you used the IIFYM calculator to get your macros, you already counted the calories […]
Tracking Macros While Dining Out: The 3 Best Approaches
Dining Out, If It Fits Your Macros Style You’ve just been invited out to dinner with your friends on a Friday night and immediately feel some excitement at the thought. Soon after, however, anxiety sets in. What about your macros? You do after all have fat loss goals! The great part about IIFYM and the […]
Interviews DR. Layne Norton, PhD
IIFYM: First off, thanks for giving IIFYM.com this interview, Layne. As a former client of yours, I know how busy you are, so I appreciate you taking the time to talk with me, and our members. I am sure that most of our bodybuilding members know who you are, but for those of our readers that […]
How Much Protein Is Enough With IIFYM?
One question that many of our clients often ask us as they get started on the IIFYM diet approach is, ‘how much protein do I need?’ When reading about protein, you’ll hear recommendations all over the map. Some diets have you eating as much as 1.5-2 grams of protein per pound of body weight while […]
Should I Limit Fruit Or Dairy Products While Doing IIFYM?
No, is the simple and short answer here. Unless you have an intolerance (autoimmune disease), allergy to certain products or dietary preference, there’s no reason to limit yourself here. Dairy products and fruit aren’t the culprits that cause fat gain. The Proven Reason Fat Gain Occurs It’s the overconsumption of calories, so if you’re consistently […]
Why Does IIFYM Give So Many Calories?
At the time this article was published, the our macro coaches have helped over 15k clients burn fat and lose weight while eating foods they love. Most of our clients come to us by way of our weight loss Macro Calculator, which is used over 8k times per day (just over 14 million times since […]
