12 Reasons to fire your weight loss coach

Macro Coaching “` 12 Nutrition Coach Red Flags: When to Fire Your Macro or Nutrition Coach If your nutrition coach gave you starvation calories, random macro ratios, a rigid meal plan, or no plan for what happens after weight loss, this article will help you spot the red flags. By Anthony Collova, Founder of IIFYM.comLast […]
How to Calculate Your Macros for Weight Loss

Updated: June 7, 2026 · By Anthony Collova, founder of IIFYM.com To calculate your macros for weight loss, find your total daily energy expenditure (TDEE), subtract a deficit of 15 to 20 percent, then divide the remaining calories into protein at 0.8 to 1 gram per pound of body weight, fat at about 25 percent […]
GLP-1 Macros: How to Set Protein, Carbs & Fat on Semaglutide (2026)

Nutrition · GLP-1s · Macro Tracking GLP-1 Macros: How to Set Protein, Carbs & Fat on Semaglutide (2026) Lower hunger doesn’t remove the need for nutrition structure. If you’re losing weight on a GLP-1, your job isn’t just to eat less. Your job is to eat in a way that protects your body while the […]
How to Track Macros on Ozempic and GLP-1 Medications | IIFYM
If you’re on Ozempic, Wegovy, or another GLP-1 medication, your macros matter more than ever. Here’s how to track macros on GLP-1s to protect muscle and keep results.
ChatGPT Macro Calculator: Why AI Gets Your Numbers Wrong (And What to Use Instead)

By Anthony Collova | Founder, IIFYM.com | March 4, 2026 ChatGPT vs. Macro Calculators: What’s Actually Worth Trusting? People treat ChatGPT answers like they came from a doctor. I’ve watched clients follow AI-generated macros for weeks without questioning a single number, because it answered in full sentences and sounded confident. That confidence is the problem. […]
The Perfect Macro Ratio – You’ve been lied to

Macro Ratios Are Outdated—and What You Need Instead When it comes to nutrition, there’s one myth that refuses to die: the perfect Macro Ratio. You’ve probably heard it before: eat 40% carbs, 40% protein, 20% fat, or some other formula that’s marketed as the perfect Macro Ratio for your goals. Here’s the problem. These ratios […]
The Gut-Brain Axis

Gut feeling, gut instinct, go with your gut… We’ve all heard these sayings, but where and why did they originate? The gut-brain axis is the connection between your gut and your brain, which can be seen as a communication network between the two. “The gut-brain axis (GBA) consists of bidirectional communication between the central and […]
A Focus On Gluten

Dining Out, If It Fits Your Macros Style You’ve just been invited out to dinner with your friends on a Friday night and immediately feel some excitement at the thought. Soon after, however, anxiety sets in. What about your macros? You do after all have fat loss goals!The great part about IIFYM and the […]
The #1 Way to Improve Your Gut Health

Stop consuming foods and drinks that weren’t designed to be eaten. Firstly, the ingredients on the back of a food label should be the ingredients that you intend on eating. For example, if a snack bar contains oats, dates, cocoa, etc. all of these you would be happy to eat. When the list starts […]