How to Tell If You’re Skinny Fat, and How to Beat It

A top-down perspective view of a person's feet standing on a white digital bathroom scale. The scale displays a digital reading on a clean, light-colored floor.

There is a mountain of information and advice out there for people who feel they are overweight and for people who feel they are underweight. Perhaps you weigh yourself and seem to be at an acceptable weight, but simply aren’t happy with how you look and feel. This may be a sign that you have […]

A Sneak Peek At Our IIFYM Meal Plan Recipes…

A colorful flat lay featuring four healthy Mexican-inspired dishes on a pastel-striped wooden table. It includes two grain bowls with avocado and corn, a chickpea salad bowl, and three black bean tacos with lime wedges.

Why the IIFYM Meal Plan is the Key to Stress-Free Eating One of the most requested services we’ve gotten at IIFYM is for meal plans. Meal plans take the hassle and guesswork out of meeting your macro requirements. Our philosophy is that you can eat whatever you want, If It Fits Your Macros. Our Blueprint […]

5 Weight Loss Exercises That Are A Total Waste of Time

A view from above of a rolled-up grey yoga mat, a pink dumbbell, a clear water bottle, and a pair of spectacles resting on a blue woven mat on a wooden floor, with a person in grey sneakers standing in the background.

The Truth About Ineffective Weight Loss Exercises Let’s be honest, for many of us, working out is kind of a chore that we can’t wait to get over and done with. We do it because we know it’s good for us and in conjunction with tracking macros, exercise helps move us closer to our larger […]

10 Snacks You Think are Healthy… But Aren’t

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10 Snacks That Are Not Healthy Health foods have come a long way over the last few years. When it first became “trendy” to buy healthy foods, the pre-packaged products available on the shelves seemed revolutionary. But times have changed and we’ve since learned that many of those snacks deemed healthy are actually secret sugar […]

Top 10 Foods to Boost Your Immune System

healthy green vegetables meal with avocado spinach peas macro diet iifym

These unprecedented times brought about by Covid-19 have been a shock to the system, to say the least. With all this extra time spent indoors, now is the perfect time to make changes to your diet and take extra care of your health. Easier said than done, of course. However, by adding foods rich in […]

These Incredible IIFYM Transformations Will Shock You!

A collage of before and after fitness transformation photos of a woman showing significant muscle definition and weight loss progress, featuring the IIFYM logo.

Let’s be real here, losing weight is HARD! Staying motivated can be a real challenge, and if you’re anything like us, there will be times when you just hit a wall and want to throw in the towel. It’s in those moments that it’s most important to remember your goals and stick with it! If […]

How to Plan Your Meals to Fit Your Macros

Four white bowls filled with a colorful variety of fresh fruit, including sliced mango, strawberries, blueberries, and kiwi, arranged on a neutral grey surface.

Planning your meals can feel overwhelming and downright confusing at times, in terms of measuring caloric intake and ensuring nutritional balance to build muscle and burn fat, especially when you’ve got specific targets to hit. Fortunately, macro diets are flexible and stress-free because they are not traditional dietary regimes but systems that help you manage […]

The Sirtfood Diet is Just Another Restrictive, Dangerous Fad

A glass bottle filled with a vibrant green kale smoothie placed on a wooden surface with fresh kale leaves scattered around the base against a light blue background.

Adele’s dramatic weight loss has had the internet completely obsessed. She first debuted a slimmer physique in October last year, but after appearing at Beyonce and Jay-Z’s Oscars after-party having reportedly lost a staggering 99 pounds (45kgs), it’s all anyone can talk about. Everyone is dying to know what her secret is. The answer? The […]

Getting The Most From The IIFYM Macro Diet

Close-up of a person holding a slice of toasted whole-grain bread topped with mashed avocado and fresh avocado slices seasoned with herbs.

If you were told that you could eat all the pizza, lasagna and tacos that you want, and lose weight while doing so, would you believe it? This may be hard to believe, but it is possible! You can eat whatever you want to and lose weight in the process. All you need to do […]

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