Is a Macro Tracking App Better for Fat Loss, Muscle Gain, or Body Recomposition?
Wondering if a macro tracking app is really worth it for your fitness goals? Whether you want to lose fat, build muscle, or achieve full-body recomposition, this guide breaks it all down. Learn how tracking macros makes a difference and why Macro Max might be your smartest tool for progress.
Is a Macro Tracker Worth It? (Here’s the Real Question to Ask)

Curious if using a macro tracker is really worth it? This article breaks down the real pros and cons, who should (and shouldn’t) track, and how the right app can simplify your journey to better results.
Intermittent Fasting And IIFYM: What New Research Says

When my clients first come to me asking how to finally lose fat without feeling miserable, one question comes up again and again: “Can I combine intermittent fasting and IIFYM to get better results?” I’m Anthony Collova, founder of IIFYM and creator of the original Macro Calculator. I’ve spent years helping thousands of people break […]
How to Start IIFYM Today • Calculate Your Macros

Welcome to our official quick-start, flexible dieting guide on how to start tracking macros and burning fat with IIFYM! In this guide, we take the guesswork out of IIFYM and flexible dieting, giving you a specific path to follow to start your weight loss journey today. These steps are your roadmap to success. IIFYM is […]
The Perfect Macro Ratio – You’ve been lied to

Macro Ratios Are Outdated—and What You Need Instead When it comes to nutrition, there’s one myth that refuses to die: the perfect Macro Ratio. You’ve probably heard it before: eat 40% carbs, 40% protein, 20% fat, or some other formula that’s marketed as the perfect Macro Ratio for your goals. Here’s the problem. These ratios […]
The #1 Reason You Can’t Stick With A Diet

The #1 Reason Your Weight Loss Efforts Fail Do you feel like your weight struggles are because you’re lazy, weak, or undisciplined? If that toxic story has been playing on repeat in your head, it’s time to hit stop. Negative self-talk like this is one of the hidden reasons why diets fail—it keeps you stuck […]
What is Flexible Dieting? 4 Key Steps to Start Today
Introduction: Have you ever dreamed of a “diet” where you can still enjoy your favorite foods? Well, flexible dieting might just be the answer you’ve been looking for. It’s an approach that seems almost too convenient – and it satisfies taste buds too. Flexible dieting, also known as IIFYM Diet or if it fits your […]
How Do I Calculate Macros For Cutting?
Understanding Macros For Cutting and and Macros for Weight Loss If you’re tired of punishing diets that leave you hungry and prone to binging, there’s a better way to get lean without torturing yourself. Instead of obsessing over calorie counting, why not try focusing on macros for cutting and weight loss instead? WHAT YOU’LL LEARN: […]
How Do I Calculate Macros For Muscle Gain?
Introduction When it comes to general fitness, there are many ways to improve your strength or endurance. But, if you want to build muscle, you need to get specific with your nutrition, workouts, and lifestyle choices to get the best results. Counting macros is the well-kept secret for maximizing your gains and achieving muscle growth […]